References (Blogpost 4)

Reference

 

Rouse M. (Sep 2016) Social Media definition. Available at:

whatis.techtarget.com/definition/social-media [Accessed 20 Jan, 2019]

 

‘Showing UK users on social media in 2018’ (Revived.Digital, 17 August 2018) [Accessed Online; 20 Jan, 2019] (FIGURE 1)

 

Asano E (Jan 4, 2017) Available at; How much time do people spend on social media www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic [Accessed online 20 Jan, 2019]

 

Spredfast (No date) The 2018 Social audience guide. Available at; www.spredfast.com/social-media-tips/social-media-demographics-current [Accessed online 20 Jan 2019]

 

Writhman L (Forbes) (8 Aug, 2013) Why business should listen to cusomters on social media. Available at; www.forbes.com/sites/ups/2013/08/08/why-businesses-should-listen-to-customers-on-social-media [Accessed on 20 Jan 2019]

 

Nelson S (6 Feb 2018) 7 reasons why social media marketing is important for your business. Available at; http://www.digitaldoughnut.com/articles/2018/february/7-reasons-why-social-media-marketing-is-important [Accessed 20 Jan 2019]

 

Gorbatch A (7 Dec 2016) 7 epic social media marketing fails .Available at; awario.com/blog/7-epic-social-media-marketing-fails-not-become-next-one/ [Accessed 20 Jan 2019]

 

Grffiths A (26 Sep 2017) Why micro influencers aren’t the only solutions to a case of marketing FOMO Available at: www.icrossing.com/uk/ideas/why-micro-influencers-arent-only-solution-case-marketing-fomo [Accessed 20 Jan 2019] (FIGURE 3)

 

Facebook, Amazon Echo Facebook page screen shot (14 Jan 2019) Screen shot of Amazon echo’s Facebook campaign. (Online) [Accessed 20 Jan 2019] (FIGURE 4)

 

Instagram, Amazon Echo hashtag screen shot (online) [Accessed Jan 20 2019] (FIGURE 2)

 

Suttle R (29 June 2018) What are the 5 advantages to using celebrities in advertising. Available at; www.smallbusiness.chron.com/five-advantages-using-celebrities-advertising-34394.html [Accessed 20 Jan 2019]

 

Barbee B (18 Feb 2018) The complete guide to hashtags on social media. Available at http://www.digitaltrends.com/social-media/what-is-a-hashtag/ [Accessed 20 Jan 2019]

 

Amazon Website. What is Amazon Echo. Available at; www.amazon.co.uk/d/Amazon-Echo-Devices/Amazon-Echo-2nd-Generation-Charcoal-Fabric/B06Y5ZW72J [Accessed 20 Jan 2019]

 

Koksal I (Forbes) (10 Oct 2018) Whos the amaszon Alexa target market. Available at; www.forbes.com/sites/ilkerkoksal/2018/10/10/whos-the-amazon-alexa-target-market-anyway/#22901a112eb5 [Accessed 20 Jan 2019)

 

Battisby A (2 April 2018) Latest UK social media statistics for 2018. Available at; http://www.avocadosocial.com/the-latest-uk-social-media-statistics-for-2018/ [Accessed 20 Jan 2019]

 

Gray A (21 March 2018) Here’s the secret to how Wechat attracts 1 billion monthly users. Available at; www.weforum.org/agenda/2018/03/wechat-now-has-over-1-billion-monthly-users/ [Accessed 20 Jan 2019]

 

Instagram Screen shot. @Techcrunch Instagram account (FIGURE 5) [Accessed 20 Jan 2019]

 

Instagram Screen shot. @Zoesugg Instagram account (FIGURE 6) [Accessed 20 Jan 2019)

 

Agbaimoni, O. and Bullock, L. (2013) ‘Social Media Marketing – why businesses need to use it and how.’ Marketing of Scientific and Research Organisations, 8(2).

 

Cooper, P. (2018) Social Media Advertising Stats that Matter to Marketers in 2018. Hootsuite. [Online] [Accessed on 23rd March 2019] https://blog.hootsuite.com/social-media-advertising-stats/

 

Doyle, S. (2018) UK: Social Networks Will Take a Quarter of Digital Ad Spend in 2018. eMarketer. [Online] [Accessed on 25th March 2019] https://www.emarketer.com/newsroom/index.php/uk-social-networks-will-take-a-quarter-of-digital-ad-spend-in-2018/

 

Gotter, A. (2018) The 30 Instagram Statistics You Need to Know in 2018. AdEspresso. [Online] [Accessed on 20th March 2019] https://adespresso.com/blog/instagram-statistics/

https://www.smartinsights.com/about/

 

Gibbs, G. (1998). Learning by Doing: A guide to teaching and learning Methods. Further Educational Unit. Oxford: Oxford Polytechnic.

 

IZEA. (2018) Measuring Influencer Marketing Effectiveness. [Online] [Accessed on 22nd March 2019] https://izea.com/2018/06/12/measuring-influencer-marketing-effectiveness-2/

 

O’Brien, T. (2018) Why Social Media Engagement is Important for Your Business. Time Trade. [Online] [Accessed on 20th March 2019] https://www.timetrade.com/blog/why-social-media-engagement-is-important-for-your-business/

 

Smart Insights. (No date) How we help marketers in over 100 countries worldwide. [Online] [Accessed on 16th March 2019]

 

Smith, K. (2017) The Importance of Social Media in Business. Lyfe Marketing. [Online] [Accessed on 17th March 2019] https://www.lyfemarketing.com/blog/importance-social-media-business/

 

Stanley, B. (2018) Hashtag Marketing: Boost Social Media Effectiveness Up to 40%. Return on Now. [Online] [Accessed on 18th March 2019] https://returnonnow.com/2018/01/hashtag-marketing-boost-social-media-effectiveness/

 

 

 

 

 

 

 

 

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